Executive Education Program
Generative Entrepreneurship for Innovation, Acceleration & Leadership (GENIAL)
Course Description
GENIAL program is designed to equip entrepreneurs and innovation leaders with the vision and tools to harness the power of Generative AI. The program bridges cutting-edge AI capabilities with entrepreneurial thinking to help participants identify new opportunities, build innovative business models, and lead responsibly in the age of AI. Across eight modules, participants explore how GenAI transforms every stage of the entrepreneurial journey: from idea generation and product development to marketing, operations, and leadership. Through guided exploration, discussions, and tool demonstrations, they learn how to integrate GenAI into real-world ventures for efficiency, creativity, and growth. GENIAL empowers participants to become AI-ready leaders who can design agile, ethical, and future-proof organizations. By the end of the program, they gain not just conceptual clarity but also actionable strategies to accelerate innovation and scale their impact in an AI- driven world.
Modules
Module 1: Foundations of Generative AI and Entrepreneurship
- Understand what Generative AI is and how it differs from traditional AI.
- Explore key technologies (LLMs, diffusion models, multimodal systems).
- Identify global trends, opportunities, and risks shaping the GenAI landscape.
- Discuss how entrepreneurial thinking aligns with AI-driven disruption.
Module 2: Opportunity Discovery through Generative AI
- Learn to use GenAI for market scanning, problem discovery, and idea generation.
- Apply prompt-engineering to identify new product or service opportunities.
- Analyze emerging industry white spaces using AI-based intelligence tools.
- Map opportunities using frameworks like Design Thinking and Lean Startup.
Module 3: Business Model Innovation in the GenAI Era
- Reimagine value propositions and revenue models enhanced by GenAI.
- Adapt the Business Model Canvas to include AI-driven components.
- Understand cost–benefit and scalability dynamics of AI-enabled ventures.
- Explore real-world case studies of successful GenAI business models.
Module 4: Product Development and Prototyping with GenAI
- Discover no-code and low-code tools for rapid GenAI prototyping.
- Learn how to integrate APIs and generative services into MVPs.
- Examine data, privacy, and reliability considerations in building GenAI products.
- Create a step-by-step roadmap from idea to prototype.
Module 5: Marketing, Branding, and Customer Experience with GenAI
- Utilize GenAI tools for automated content creation and personalization.
- Design data-driven customer journeys and messaging strategies.
- Explore AI-driven storytelling, branding, and community engagement.
- Evaluate case studies of GenAI marketing success across industries.
Module 6: Operations, Productivity, and Decision Support
- Apply GenAI for automating workflows, reporting, and knowledge management.
- Enhance decision-making with AI-powered analytics and predictive tools.
- Identify how GenAI can optimize cost structures and scalability.
- Learn to evaluate and select GenAI tools for operational efficiency.