IGEInstitute of Global Educators

Executive Education Program

Gen AI for Executives

Course Description

The "Generative Artificial Intelligence for Executives (Gen AI for Executives)” programme provides participants with a deep understanding of how Gen AI functions across different business areas. The participants will develop skills to apply Gen AI in decision-making, improve presentation techniques, and formulate effective marketing strategies. The course covers fundamental and advanced data analysis concepts, including the use of Gen AI for extracting insights, whether or not you're familiar with R/Python/SQL. The innovators will also explore the potential risks of Gen AI to jobs and society, along with concerns about misuse, followed by policies and Gen AI governance, around the world. Regulatory approaches, ethical considerations, and practical dilemmas related to Generative AI will be discussed. Case studies on startups, personal branding, and data analysis offer practical insights applicable to real-world scenarios. Ultimately, this course prepares participants for the future of AI in business, emphasizing responsible and effective use.

Modules

Module 1: Introduction to Gen AI

  • Understanding Your Industry Problems
  • Background and Evolution of AI
  • Understanding the Scope + Tools
  • Group Activity

Module 2: Gen AI for Presentations

  • Basics of Good Presentations
  • Different approaches for presentations
  • Case Study on Your Startup Idea
  • Group Activity/Invited Speaker

Module 3: Gen AI for Data Analysis

  • Basics of Data Analysis
  • Using GenAI for Data Analysis with/without knowledge of Python
  • Case Study + Better Prompting
  • Group Activity/Invited Speaker

Module 4: Gen AI in Decision-Making

  • Understanding the Pros and Cons
  • Case Building + Prompting
  • Movie + Discussion
  • Group Activity/Invited Speaker

Module 5: Gen AI in Marketing

  • Using GenAI for Marketing Copy
  • Using GenAI for Social Media
  • Case Study on Your Personal Brand (Audio/Video Tools)
  • Group Activity/Invited Speaker

Module 6: Risks/Ethics of Gen AI

  • Risk to Jobs, Society, Bad Actors
  • Regulatory Approaches, Ethical Implications, and Dilemmas
  • Case Studies
  • Group Activity/Invited Speaker

Module 7: Gen AI and Public Policy

  • Gen AI and India/China/UK/US/Australia etc.
  • Gen AI and EU, G7, OECD etc.
  • Private Initiatives (GPAI, Forum, Partnerships)
  • Group Activity/Invited Speaker
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